Now Benidorm, Benidorm

Now Benidorm is an adult-only hotel in Benidorm, Spain, set on Bruselas, 6, a practical base for couples who want a quieter stay while still being close to the action. With a guest rating of 7.8/10 from 906 reviews, it tends to suit travelers who value straightforward comfort, clear routines, and on-site downtime rather than a party atmosphere. Check-in runs from 5:00 PM to 8:00 PM, and the hotel’s private check-in/check-out helps keep arrivals and departures orderly.

The standout for many guests is the pool and the ability to recharge between beach plans and evening strolls. Air conditioning is a key comfort point in warmer months, and non-smoking rooms support a calmer feel throughout the property. For fitness-minded guests, the hotel has fitness facilities available for a surcharge, so you can keep up your routine without leaving the neighborhood. A solarium adds another option for sun time, while the lift makes it easier to move around without fuss.

In terms of location, you can reach Levante Beach in about 1 km and Plaza de España in roughly 1.8–2 km for people-watching and evening dining. For nature breaks, Sierra Helada Natural Park is around 3.5–4 km away, giving you a change of scenery beyond the seafront. Reviewers commonly mention the convenience of being close to major Benidorm landmarks, along with the calm adults-only environment.

Best for couples and solo adults on a road-trip who want an easy, low-key base with pool time, air-conditioned comfort, and quick access to Benidorm’s beach and central sights.